A couple of weeks ago I got a mysterious envelope in the mail. It was addressed to the resident of our address, and it contained 2 crisp dollar bills along with an exclusive invitation to join the Knowledge Panel.
According to my letter, KnowledgePanel, now part of Ipsos, was created by two Stanford University professors in 1999. Ipsos randomly selects only a few addresses each year to receive an invitation to join KnowledgePanel, a group that takes part in national polls and surveys.
So academic.
So elite.
So too good to be true.
The letter continued, Our panel helps us track national trends in the economy, politics, entertainment, sports and new products. We would like your household to be a part of this important research.
Of course I was suspicious! Who are these Ipsos people who want me to "join" them, and what does that even mean? A little internet research later, I learned that, according to Wikipedia, Ipsos "is a multinational market research and a consulting firm based in Paris."
I also discovered that, according to Reddit, they are pretty much who and what they say they are: a French market research firm who wants my American opinion.
Oo la la!
Life Lesson: “Love all, trust a few, do wrong to none.” ~William Shakespeare, All's Well That Ends Well
According to my letter, KnowledgePanel, now part of Ipsos, was created by two Stanford University professors in 1999. Ipsos randomly selects only a few addresses each year to receive an invitation to join KnowledgePanel, a group that takes part in national polls and surveys.
So academic.
So elite.
So too good to be true.
The letter continued, Our panel helps us track national trends in the economy, politics, entertainment, sports and new products. We would like your household to be a part of this important research.
Of course I was suspicious! Who are these Ipsos people who want me to "join" them, and what does that even mean? A little internet research later, I learned that, according to Wikipedia, Ipsos "is a multinational market research and a consulting firm based in Paris."
I also discovered that, according to Reddit, they are pretty much who and what they say they are: a French market research firm who wants my American opinion.
Oo la la!
Life Lesson: “Love all, trust a few, do wrong to none.” ~William Shakespeare, All's Well That Ends Well
Great quote- compassionate and practical at the same time!
ReplyDeleteWe were once courted by Neilsen. We still have the red blender.
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