This time of year our sixth graders have a unit on media literacy, where they learn to identify the persuasive techniques in commercials. One of the more engaging activities has them working in small groups to view recent Super Bowl commercials and analyze them for their strategies.
The classes usually hum along during this assignment as students huddle in twos and threes, their intent faces illuminated by the glow of their iPads, their ears plugged with earbuds. So I was a little surprised this morning when a student approached me with an urgent request to leave the room.
"I don't feel so good," he moaned.
"Do you need to go to the clinic?" I asked.
"Nah," he shook his head, "I just need to get away from the Chunky Milk commercial."
Memorable? Yes.
Effective? You be the judge.
The classes usually hum along during this assignment as students huddle in twos and threes, their intent faces illuminated by the glow of their iPads, their ears plugged with earbuds. So I was a little surprised this morning when a student approached me with an urgent request to leave the room.
"I don't feel so good," he moaned.
"Do you need to go to the clinic?" I asked.
"Nah," he shook his head, "I just need to get away from the Chunky Milk commercial."
Memorable? Yes.
Effective? You be the judge.
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