Monday, May 25, 2026

Lackluster Not Blockbuster

It was fun to go to the movies yesterday, but times have really changed. Our movie, Project Hail Mary, was playing in a medium-sized auditorium in a multiplex a little farther from home than we usually venture for the movies. The first thing I noticed was the frosted glass over the box office windows: all six stations were permanently closed, and it was hard not to imagine the throngs of people in lines that might have snaked all the way back to the fire lane on such a holiday weekend a decade or so ago. 

Instead, we were greeted by a teenager with an iPad who scanned the ticket QR code on my phone. The line for the massive concession stand was short, and there, too, we saw evidence of downsizing. Bare stainless steel counters flanked either side of the line; gone were the self-service, Ferrari soda stations, replaced by mini-fridges with Gatorade and Smart Water, along with a basic Pepsi fountain behind the service counter. There was popcorn, but not much else, and the cavernous lobby seemed empty and nearly deserted. 

The same was so as we made our way down wide, empty hallways leading to a dozen theaters; before we got to our show, we may have seen five other patrons. The auditorium itself was about a third full, which was not all that surprising, since the movie had been out for a while. As we settled into our seats, the sound seemed muted, and I briefly toyed with the idea of taking the long walk back to the front to see if there was a problem. 

In the end, we just listened more carefully than seemed right in a theater, probably missing something here and there, but I guess that downsizing of expectations was prudent.

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