Wednesday, December 10, 2025

Target Demographics

My classroom observation was unexpectedly postponed this morning, so rather than drive half an hour back home, I decided to do my errands where I was. Fortunately, there was a Home Depot and a Target just a couple of miles down the road, near the interstate, which would be my return route. 

At 11 AM on Wednesday, both stores were practically deserted, and despite being only about 12 miles from home, the inventory seemed a little different, too. Employees in both places were busy neatening and restocking the shelves, and a friendly Target employee and I had an in-depth conversation about the shopping habits of his customers versus those of the shoppers in my neck of the woods. 

"People here shop at night!" he told me. "Once it gets dark out, this place will be jam-packed with whole families." He shook his head. "Personally? I'm glad I work in the morning. Once those trucks are unloaded, I just try to get as much done for the next shift, because they are all going to be called to their registers!"

"Wow," I said. "That's nuts!"

"I feel like people in Virginia are on a different schedule," he told me. "There are a lot of moms and other people shopping while the kids are in school, so they don't have to deal with them in the store."

"That's an interesting theory," I nodded. "You might be on to something."

Our conversation reminded me of the first-grade class just a few miles away that I had visited the week before. The students were working on a writing piece about a special place in their community, and their teacher had them brainstorm three places that they might write about. As I circulated around looking over their shoulders, I noticed that most of them had chosen Target, Walmart, 7-11, and the grocery store. 

More data for the Target guy!

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