I'd gotten a bit behind on my Hallmark Christmas movie viewing this year until we spent a weekend at a mountain resort with its own Christmas Village. Then, tuning into a Christmas movie before bed seemed just right.
Over the weekend, we saw most or part of several of this year's new offerings, and I noticed a trend. Almost every story we watched featured a middle-aged woman who wanted Christmas to be perfect. Whether she was the main character, the main character's mom, or the boyfriend's mom, by the end of the movie, she always learned that imperfection makes each Christmas special. As long as the family has each other, whether in person or in spirit, the holiday is a success.
An ad for Hallmark that ran several times during every movie reinforced this common theme. The message of the commercial was that Hallmark may inspire us at the holidays, but the rest is up to us, so relax and enjoy your holiday.
I have to wonder-- has there been a backlash? Has Hallmark been getting some shade about presenting Christmas scenarios that are too perfect and somehow deflating their core viewership? Such a scenario seems kind of likely, and count on that network to know it, too.
Even so? It's a lesson worth remembering.
No comments:
Post a Comment