We have a lot of family birthdays coming up, and so we spent a good chunk of time card-shopping today. Overall, it was a little frustrating: that perfect card seemed elusive for all four, although in the end, I liked what we chose.
The notion of greeting cards is an odd one, though. What are we looking for when we set out to purchase what is essentially an over-priced piece of printed cardboard? Is it simply a concrete symbol, proof of the fact that we value the person and the occasion? Or is there more to it, perhaps some outside validation of our thoughts and feelings?
If anything, the internet will be the death of the greeting card. Never mind the thousands of e-cards available at the click of a mouse, but the world wide web can "validate" almost any experience you might have. Just google your problem, your symptoms, or even a phrase describing what you did today, and you will find hundreds, if not thousands of fellow humans who describe something eerily similar.
We are definitely not alone, but we're not very special either, are we?