Saturday, September 20, 2014

Movie Marketing

At the movies this afternoon we saw an Imax trailer for Ridley Scott's next epic, Exodus, starring Christian Bale as Moses and due out a little later this fall. "That looks pretty good," I whispered to Josh. "Do you want to see it?"

"Yeah!" he answered. "It's like a live action Prince of Egypt!"

That it is, I thought and smiled, remembering the little boy who loved that movie and was all grown up and sitting two seats down from me. That it is

And then I thought some more. Josh is in the highly-sought demographic of males 18-24... Batman in Prince of Egypt

Ca-ching!

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