I heard on the radio the other day that Mallomars are 100 years old this year.
Wow! Why is that a thing? I thought.
Fortunately I had only to listen a bit more to hear that these chocolate-dipped marshmallow and graham cracker confections are only available in the cooler months of the year, when their chocolate coating won't be compromised. As such? Mallomars have a seasonal scarcity dynamic working for them. In fact, many people actually stock up on the cookies and keep them in their deep-freezes to dole out as special treats in those lazy, mallowmar-less, days of summer.
Well! It wasn't long before I realized that I'd never had a Mallomar. Happily, when I went to the grocery to satisfy my curiosity, they were both in season and on sale. And though I am not a big sweet eater, I would have to say that these cookies were nicely executed-- dark chocolate, sweet marshmallow, and tender graham cracker all united to make two pretty good little bites.
So now? I get it, Mallomars-- Happy 100th!
Wow! Why is that a thing? I thought.
Fortunately I had only to listen a bit more to hear that these chocolate-dipped marshmallow and graham cracker confections are only available in the cooler months of the year, when their chocolate coating won't be compromised. As such? Mallomars have a seasonal scarcity dynamic working for them. In fact, many people actually stock up on the cookies and keep them in their deep-freezes to dole out as special treats in those lazy, mallowmar-less, days of summer.
Well! It wasn't long before I realized that I'd never had a Mallomar. Happily, when I went to the grocery to satisfy my curiosity, they were both in season and on sale. And though I am not a big sweet eater, I would have to say that these cookies were nicely executed-- dark chocolate, sweet marshmallow, and tender graham cracker all united to make two pretty good little bites.
So now? I get it, Mallomars-- Happy 100th!
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