On December 23 I braved the crowds of folks doing their holiday food shopping to pick up a few last minute items of my own at the grocery. One corner of the store was much quieter than the rest-- not many people were shopping for household cleaners and paper towels that day. I did a double-take, though, at the display right next to that aisle-- it was full of Valentines Day candy, cards, and gifts.
Who can really be surprised at such early marketing? It wasn't that long ago that the Christmas stuff was peeking out from behind the Halloween decor, which was itself recently just beyond the back-to-school displays in... July.
Despite the rapid-transit commercialization of holidays, I don't object to looking ahead, and anticipation is one of my favorite pleasures. In fact, all those holiday catalogs that were filling up my mailbox are already giving way to seed catalogs. I can't wait to sit down and go through a few of them, because spring must be hiding around here somewhere.
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