Friday, July 1, 2011

Respecting the Line

Those theme park people really know their business. It was just a little after 8 AM that the shuttle from our hotel dropped us off at Universal Studios. Despite my misgivings, I felt my heart rate rise with the escalator that lifted us to the breezeway bridging the parking garages and the "City Walk." Moving sidewalks couldn't get us there quickly enough, and even in the harsh daylight, the neon lights were vibrant and exciting as loud music pounded from huge speakers and Carrie Underwood sang on a ginormous LCD screen overhead. We were practically giddy as we were swept along with the tide of tourists eager to enter Islands of Adventure.

And so the day progressed from there. Every detail in the park is well planned: the bathrooms are plentiful and clean, the lines are well marked with estimated wait times, and the baffles are all shaded, or even better, air-conditioned. Most rides with long waits have introductory sections that are actually an integral part of the attraction, for example Harry Potter's Forbidden Journey turnstiles you through the Great Hall, past the talking portrait marking the entry to the Gryffindor common room, and through Dumbledore's office, too. If it's possible, it almost seemed like our line moved a little too fast.

To be sure, it's a fine line between cheesy and cool, or between weird and cool, or creepy and cool, or almost anything and cool, but it is amazing how the most successful theme parks do cartwheels up and down those fine lines, ricocheting between meeting, disappointing, and, yes, even defying expectations to deliver something cool to almost everyone.

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